Believe in fine art : The little details philosophy
Fine Art is more that a concept, it is a philosophy. There is 2 opposite way to capture images : photo-journalism, where the photographer is a spectator who document, and Fine Art which is more an “active way” to take images. The photographer’s personality combined with subjects will create artistic images. It is a kind of collaboration to create unique memories to get strong images.
1. Hand-crafted : “Savoir-faire”
Fine Art printing is a strict process controlled by human, opposed to industrial print. The first step is the shooting part : We use film stored in a fridge (constant temperature) to maintain true colors. Light is metered with a lightmeter to trust a perfect exposure each time we capture a moment. Then, rolls are sent by private transporter in our laboratory in Europe. Since our goal is to deliver the best quality to our clients we perform regular control checks on our machines and chemicals, in order to make sure we get the best out of your rolls. Then, negatives are printed on different Fine Art supports.
Neutral pH papers made of natural, time-resistant fibers, manufactured by the largest art paper mills and pigment inks, provide unique works of art.
2. High quality : Your package is unique !
Fine Art is becoming a very common word : we can talk about papers or phiosophy. Be careful of what is behind those words to be sure that colors do not change with time. Some Fine arts are certified, in limited edition. A good photographer choose the right paper for the right image. Talk with your photographer about the place you will expose the pictures. We do not choose the same material if the print will be exposed in a living room or in a book. The worst idea would be to choose a bad laboratory. All the energy provided from the shooting to the print will be sacrified by this final step : the most important !
3. The Art of Storytelling
The photographer is active and interact with situations to sublime them. Most of the time, natural light is the best solution to suggest sensation. Posing is also an art to make a woman feel confortable, specially for wedding when the bride is not used to do that. Trusting your photographer is crucial to create natural images to tell your story with a touch of poetry.